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Extension Support System for Community Enterprises of Garcinia-based Products in Phuket, Thailand
Thesis Abstract:
The research sought to examine the extension support provided to food processing and marketing of garcinia-based products of community enterprises in Phuket, Thailand. Specifically, the study aimed to (1) describe the profile of the respondents, (2) determine the extension support given to these community enterprises from food processing to marketing, (3) identify the practices from food processing to marketing of garcinia-based products, and (4) examine the benefits derived by the members of the community enterprise in food processing and marketing on garcinia-based products. A total of 85 members from three community enterprises engaged in garcinia-based products served as the respondents of the study. Structured interview was conducted among respondents to gather data. Primary data were also gathered from focus group discussions complemented by secondary data. Key informant interviews were likewise conducted. Data were analyzed using descriptive statistical tools such as percentages, means, standard deviation, and ranges. Results showed that members were highly satisfied with the extension support system if received, especially support for marketing through promotional activities. Although income generated was not enough for livelihood, they were satisfied to contribute to a better community economy, and in strengthening community enterprises. However, the importance of a continuous and an integrated extension work, which includes monitoring and evaluation along with the participation of members and intensive support programs in marketing is needed to ensure enhancement of garcinia-based products.